Singapore is a nation known to have high regard for academic merit and excellence.
Having one of the best education standards globally, it’s inevitable that students in Singapore feel pressured to get high grades due to its competitive environment.
As such, many students rely on tuition to improve their scholastic standing and grades. This has contributed to the tuition industry’s success in Singapore. However, the same cannot be said for up-and-coming tutors who’ve just started their tutoring journey.
After all, the industry is equally competitive, and you need to come up with strategies to help you get more students.
SEO Tips To Get More Students In Singapore
Offering tutoring services in Singapore is like having your own business. You’re responsible for everything that involves its operation and marketing.
If you want to get more tutees, you must know how to take advantage of different strategies that can help you achieve just that. One of such methods is utilising Search Engine Optimisation (SEO) to market your business online.
Although offline marketing can help boost your exposure, there’s no denying that online marketing, combined with the power of SEO, can give you a competitive advantage. Moreover, you can always consider tapping into the expertise of SEO agencies like Traffv to ensure you’re making the most out of this marketing tactic.
Including SEO in your campaign strategies can help you get more students in Singapore. If you want to know how, here are some valuable tips you can take note of:
Utilise Local SEO
Local businesses like your tutoring services can greatly benefit from local SEO, particularly if you have a brick-and-mortar location like an office or home address. This is because parents and students can find your listing quickly just by searching the internet for ‘private tutors near me’.
One tip is to ensure your contact page is as detailed as possible. Having one can help potential clients find out more about what you offer, where you are located, and your contact details.
Use Location-Based Keywords
Publishing relevant content is good. Yet including the most targeted location-based keywords in your content enables your content to rank high online. As a result, more students will find you when searching for teaching services related to what you provide.
When creating content for your website and social media pages, include your location in both short-tail and long-tail keywords to boost your local presence. Aside from using local location keywords throughout your content, you may also try adding them to links, headers, titles, and meta-description. As a reminder, make sure not to use excessive keywords that don’t make sense, as that’d only harm your search ranking.
Most parents and students in Singapore look for tuition centres with convenient locations. If you’re planning to target clients from a particular area or perhaps a specific school on the island, you can incorporate the site into your keyword strategy so your target customers can find you easily and quickly.
Set Up Your Google Business Profile
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Marketing and growing your tuition services can be more efficient with the help of Google Business. This tool allows you to create and set up an account to get your business listed locally on Google.
Optimising your Google Business allows you to take advantage of Google’s support on its platform since it validates and shares your content. Use your account to access Google Posts. It permits tutees to share their reviews of your business online. This way, people can see your Business account and its testimonials.
To leverage the Google Business tool, you can share your account on your social media pages. This boosts your Google ranking and increases awareness of your business.
Publish Content That Is Unique
If you’re tutoring primary students, you must appeal to parents. This means that you need to target and impress them so that they’ll decide to enrol their children in your tuition program.
You need to publish content that gives more insight into your lessons and ensure that it engages them with your brand. Here’s a tip: consider what your audience will be interested in reading and learning.
You can share hacks on how to stay focused when preparing for a big test. You can also create video content like sharing valuable tips on the best techniques students in Singapore can try when understanding a complex subject such as Maths.
Unique and relevant content can help you generate traffic and leads that may become your students.
Conduct Website Audit For SEO-Friendliness
Search engine optimisation is a cumulative and ongoing process that you must continuously monitor and audit to ensure its SEO-friendliness remains in effect.
Without a comprehensive website audit, you fail to monitor critical factors that contribute to making your website SEO-friendly, which might cost you your competitive edge. For example, your site’s load speed is a factor that can drive your audience away if you’re not careful enough.
You also need to account for mobile-friendliness to cater to mobile users, particularly students and parents in Singapore who are always on the go. Make sure the site is professional yet simple and easy to use. These are just some factors that contribute to the overall user experience of your target audience when accessing your website.
Being a tutor in Singapore can be a genuinely lucrative endeavour. That is, if you know how to target your marketing strategies towards students and parents looking for your services.
Since you’re not the only player in the market, you must gain an edge over your competitors. Leveraging SEO across all your digital platforms can help you achieve your goal.