It can be difficult to find tutoring jobs. Sometimes it can feel impossible. There is more competition than ever out there, and setting yourself apart is tough.
In this article, we’ll share 10 different ways to stand out from the competition and put yourself ahead to get more tuition assignments and jobs.
1. Word of Mouth
Being a great tutor who can motivate, inspire, and produce results will ultimately earn you scores of students who will queue up and join a waitlist just to be tutored by you. If you provide people with enough value, they will eventually show their appreciation by telling others about your tutoring services.
Perhaps your friends’ kids are struggling in school and need maths tuition. Perhaps your friend has a friend who has a daughter who needs English tuition. Ask around and you’ll be surprised with what you might find!
3. Social Media
There are many ways to advertise on social media, but Facebook is the most popular — and with good reason. Gain followers by providing value to people. Search out Facebook groups which are likely to be populated with your target audience (parents and students), and connect with the members.
For instance, you can post inspirational quotes or give out free online test paper downloads. When you have enough followers, use the accounts to begin advertising your services. It can take time to build a following, but is ultimately a cheap way to advertise and allows you to connect with your audience on a more personal level.
4. Offline Advertising
Pay someone to create a great flyer for you and put it up in relevant areas such as stores and schools. It’ll cost more to hire someone than to create flyers yourself, but unless you’re a graphic designer, it’s worth getting a professional. If you’re on a budget, try Fiverr. You could get a flyer designed for less than $10!
Referrals can come from anyone — friends, family, and co-workers – but it should mainly come from your existing and previous students. If your tutoring is to a high standard, people will want to refer you by telling others about you. However, you should also be pro-active in seeking our referrals!
Make some business cards and put them in your bag so they’re always with you. If you meet someone you think might be interested, hand them out. Some very effective methods for getting referrals are giving a free trial class for all referred students and giving out lesson discount incentives to your existing students for referring their classmates to join your classes.
6. Tuition Agencies
Tuition agencies are probably the most obvious option — and also the route you’re likely to have most success with. You’ll have access to a huge pool of clients who are looking for exactly what you have to offer. You’ll get options about where you want to work, who you want to work with, how many hours you want to work for, and how much to charge.
You’ll also receive specialized advice, support, and other extra benefits you otherwise wouldn’t have access to. Yes, you have to sacrifice some of your initial earnings, but going through an agency is also the fastest and easiest way to kick-start your budding tutoring career. Find out more about registering as a tutor!
7. Create a Personal Blog
A personal blog is a great way of expressing yourself. It acts as your creative outlet, lets you improve your writing, and most importantly, establishes you as someone who can be trusted.
With this in mind, it’s no surprise how popular blogging has become recently. Before you get started, be sure to read up on how to optimize your blog to stand out from the competition.
In addition to creating great content, there are several other things you can do to promote your services.
8. Facebook Advertising
Facebook advertising is a low-cost way of advertising yourself online. But before you start, make sure you’re clear about your goals. Do you want more likes on your page? To send more people to your website? Maybe you just want more people to share your content. Whatever the case may be, you’ll need to target your adverts accordingly.
If you’re new to this method, it will take a while to target your ads to the right audience. You’ll likely need to create several campaigns to figure out what works and achieve the best results. Read more about Facebook ads here.
9. Google AdWords
AdWords is very similar to Facebook adverts, but can be a little harder to get right and requires more specialist knowledge. It can be expensive but also extremely effective! If you’re just starting out, it might be best to hire a professional to help you get started. Find out more about creating a successful AdWords campaign.
If you’re more established in tutoring, why not create an eBook to share your knowledge? Either give it away for free or sell it at a minimal charge to provide value to people interested in your services.
By providing good content you’ll establish yourself as an expert in your field. This lets potential tutees know they can trust you, and that your work is good. Building up your reputation is always a good thing — especially if you have a long-term view in this industry.
11. Bonus Tip: Set up a Mailing List
A mailing list is a great way to stay in contact with people who have either used your services before, or who are interested in using them in the future. If you’ve got an informational product such as an eBook, a website, or a Facebook page, make sure you include a link to your mailing list.
Websites like Facebook are notorious for changing their algorithms. This can drastically change how easy it is for users to view your content, and can have a huge impact on your business. Having your own email list means you have full control about what is sent to your customers.
If you’re thinking about setting up a mailing list, MailChimp is a great place to get started.
There you have it — 7 simple ways to stand out from the crowd and find more tutoring jobs. Now choose the methods that you find most appealing, and get started!